DP World

—

2024

Simplifying Export Bookings

Help Beneficial Cargo Owners get terminal approvals without hassle

Team

Sole designer collaborating closely with the product and development teams

STATUS

LIVE

A solution that streamlining workflows for Beneficial Cargo Owners (BCOs) and Terminal Operators for Export Bookings

CONTEXT


As a Product Designer II at DP World, I led the design of the Export, Import, and Yard Services module (EXIMYD), a key part of DP World’s Port Community System. This module helps connect terminals and ports, enabling seamless interactions among the many stakeholders in port operations.




ROLE


I mapped out key user flows, the tool’s information architecture, and built a cohesive, scalable user interface.


The process included digging into pain points, defining the scope of challenges, collaborating with stakeholders, prioritizing what mattered most, designing solutions, testing usability, and guiding the implementation all the way through.




PROJECT IMPACT


The project reduced booking approval times by 45% and significantly increased transparency of the process both for Terminal Operators and BCOs


To kick off the design, I hosted a brainstorming workshop with product, development, and leadership teams to align on goals and business impact.

Bringing the development team in early was crucial to uncover how backend interactions, though invisible to users, would shape their experience.






This workshop helped me visualize the entire export booking lifecycle within the product, and helped me uncover opportunities for optimization.


PROBLEM


Through research, we understood that one of the key frustrations for users was the lack of clarity and transparency in navigating what is inherently a complex process, which led to delays in approvals.



PROTOTYPES


To address the problem, the focus was on making the process as clear and straightforward as possible. I achieved this by maintaining UI consistency, providing a step-by-step workflow, and reducing the amount of information on each screen, allowing users to focus on one task at a time.






For Beneficial Cargo Owners (BCOs)


The goal was to simplify the process for BCOs, making it straightforward to manage export bookings and easily upload all the required documents.







For Terminal Operators (TOs)


The focus here was on making it easier to access and manage bookings, with the ability to approve or reject them quickly. Plus, bulk approval options help save time and streamline the process.